What
the Law Requires
As Taken From: http://www.ftc.gov/bcp/conline/pubs/buspubs/canspam.htm
Here's a rundown of the law's
main provisions:
It bans false or misleading
header information. Your email's "From," "To,"
and routing information – including the originating
domain name and email address – must be accurate and
identify the person who initiated the email.
It prohibits deceptive subject
lines. The subject line cannot mislead the recipient about
the contents or subject matter of the message.
It requires that your email
give recipients an opt-out method. You must provide a return
email address or another Internet-based response mechanism
that allows a recipient to ask you not to send future email
messages to that email address, and you must honor the requests.
You may create a "menu" of choices to allow a
recipient to opt out of certain types of messages, but you
must include the option to end any commercial messages from
the sender.
Any opt-out mechanism you
offer must be able to process opt-out requests for at least
30 days after you send your commercial email. When you receive
an opt-out request, the law gives you 10 business days to
stop sending email to the requestor's email address. You
cannot help another entity send email to that address, or
have another entity send email on your behalf to that address.
Finally, it's illegal for you to sell or transfer the email
addresses of people who choose not to receive your email,
even in the form of a mailing list, unless you transfer
the addresses so another entity can comply with the law.
It requires that commercial
email be identified as an advertisement and include the
sender's valid physical postal address. Your message must
contain clear and conspicuous notice that the message is
an advertisement or solicitation and that the recipient
can opt out of receiving more commercial email from you.
It also must include your valid physical postal address.
It's your responsibility
to stay up to date on the CAN-SPAM laws! Please visit the
site below and stay up to date with these laws. http://www.ftc.gov/bcp/conline/pubs/buspubs/canspam.htm
